Assemble member Cara Hotz Style is launching their new Style Springboard program today. Cara Hotz Style has been a member of our Chicago West Loop coworking space since shortly after it opened. We’re excited to see them grow!
We spoke with Founder, President and CEO Cara Hotz about the new program.
I believe very much that personal style is a life skill. And I know from experience that cultivating my own personal style over time, quite simply it makes me feel great. It helps me make my mark in the world with confidence, and I want to share that feeling with everyone. Personal style is like any life skill; the more you do it, the better and more confident you get. Though, for most people, it’s not easy to know how to start, so I created Style Springboard™. It’s a first step to creating a Style Practice™ that’s based on all the things that make you, you. so that you have the confidence to live your own style across the whole of your life.
Style Springboard™ is our first-ever self-guided online style program. It’s designed to help you flip the script on how you think about your style and to show you how to bring your own creativity and sense of purpose to your personal style across the whole of your life.
The “Tools, Not Rules” idea came to me like a bolt, honestly. I had a great opportunity to speak to a group of professional women in Chicago, and at this event, there was also a personal stylist presenting. I noticed that all the questions that the audience asked her were almost exclusively about fashion rules, like “what color tights go with navy skirt suits?” and “other than black, what color shoes can I wear with black tights?” (a lot of tights concerns among this group).
It struck me as ironic that these smart, capable, ambitious women are so focused on arbitrary fashion rules. There didn’t seem to be confidence in the way they were making their style decisions.
That’s when the difference between Cara Hotz Style and traditional style-focused consultants became so strikingly apparent. It came to me: “Tools, Not Rules”. I’ve incorporated design thinking into how we create strategies for a lifetime of cultivating your own Style Practice with confidence. Instead of rules to follow, our programs give you tools to use so that you can live your own style.
That’s a big question! What I find most interesting about inspirations and influences is making ways to integrate them into my own Style Practice, in how I dress, how I create my home and office, and even how to bring them to life in things like notes to friends or parties or what have you. I get inspired by the art of Ellsworth Kelly, particularly his use of striking, dynamic planes of color, and mid-century modern design, especially the idea of celebrating materials in aesthetics and presentation. One of the people that inspire me is Eileen Stritch for her strong, strong sense of self. She was a cut-to-the-chase, sophisticated, and supremely talented person. And she was so dedicated to her own style that she didn’t wear pants! Her sartorial uniform of long button-down shirts, black tights, and flats—as an octogenarian. And she oozed life and confidence. She was “Live Your Own Style” to the max!
You can start your free trial immediately right here. Come give our “Tools, Not Rules” approach to style a try and flip the script on how you think about personal style. I think you’ll love it!
Learn more about Cara Hotz Style’s Style Springboard program at toolsnotrules.carahotz.com/courses/style-springboard.