The business world is always evolving. With technology being at the forefront of many businesses and print advertising declining, you can start to wonder if it’s still necessary to cary around business cards. Are they still relevant and beneficial? The short answer is “yes”, and below are some reasons why you should still carry some around with you.
It is still common for initial meetings to include a business card exchange. If you’re meeting with a potential new client and you’re the only one in the room with a business card, it can be awkward and seem unprofessional.
Simply having your name, title and business information on a 3.5” x 2” piece of paper can give you and your company legitimacy. If your business is fairly new, it can be even more important. Potential clients can quickly see that you have an office location (hopefully at Assemble!), web site and company email address.
Your business card is often the first place potential clients see your company logo. A well-designed card can be that little extra boost that you need to land the project. If you’re in a creative industry, your card can be a great example of your work.
Business cards are still the easiest way to share contact information with people you meet at networking events. It keeps the new business relationship formal and quickly provides all the necessary contact information.
You might be surprised how easy it can be to win free lunch at Chipotle or other restaurants by dropping your business card into the fish bowl!
While the standard 3.5” x 2” card can offer plenty of options for creativity, using a square or other size card can distinguish you from others. Plastic, metal and other materials can also be used to make an impression. Keep in mind that people who end up saving cards often scan them into their computer or store them somewhere. Cards that are different shapes or materials can sometimes get lost in the mix. If the first impression is the most important though, an unconventional card can have great results.