The start of the new year is a great time to assess the efficiency, strengths and weaknesses of your small business. As tax season approaches, financial reviews are obviously important. But it’s also important to review other aspects of your business to ensure that they are as effective as possible. Below are some things you may want to review heading into 2017.
If your small business still relies on an internal server for your email and/or web site, consider migrating to the cloud. Microsoft Office 365 and Google Apps both provide flexible solutions to business email hosting. There are a number of efficient and secure web site hosts available as well.
Migrating to the cloud can increase security and greatly reduce risk.
Even the smallest of businesses should pay attention to their company’s cyber security. Ensuring that your data is secure is an important aspect of day-to-day business operations. From spyware detection software to strong passwords to secure internet gateways, keeping your data secure should be an ongoing priority.
Remind employees about the importance of cyber security as well. Ensuring that everyone is following the same security protocols will help to keep your company’s information safe.
Your company’s web site is often the first place potential clients or partners go to learn more about you. If you don’t regularly update your web site, you may want to at least do a thorough review once a year.
Studies have found that over half of web site traffic now comes from mobile devices. If your web site is not mobile-friendly, consider upgrading to a responsive format. Web developers are often able to make your existing web site responsive if you do not want to overhaul the design of the site.
If your startup is just getting off the ground, consider equity crowdfunding. Sites like Kickstarter have been popular for crowdfunding costs of product development, but company-specific crowdfunding has only recently gained momentum. Sites like Crowdfunded allow individuals to invest in startups online. Depending on your startup, it may be a great way to secure needed funding.