For many small businesses, summer is one of the slowest times of the year. Whether it’s due to employees taking vacation, clients being less accessible or just a general industry slow down, it’s common for things to slow down a bit. So how do you effectively market your business during the summer? Below are some marketing ideas that may help your business stay busy during the summer.
Take advantage of the great weather by hosting an open house or event for your clients at an outdoor space. A golf outing that benefits a local charity can be a great way to connect with clients while helping a great cause. Hosting a Friday afternoon happy hour is another simple way of getting some face time with clients during the summer season.
Running a giveaway through social media is a great way to keep attention on your company during the summer. Giving away tickets to a Chicago Cubs or White Sox game (or a Twins game for our Minneapolis members), tickets to a concert, free products or even a beach vacation can boost social media engagement and traffic to your web site.
Don’t be afraid to post a photo of you on vacation or you and your coworkers at a beer garden on a Friday afternoon on Facebook or Instagram. It’s okay to let your audience know that you’re human too and enjoy nice weather. They’ll appreciate the small insight into your personal life and will feel like they have a stronger connection with you and your company.
Organize marketing initiatives for the autumn, when customers are typically more attentive than the summer. Prepare email blasts, blog posts and social media content so you’re able to maintain a consistent presence online while you’re busier with other day-to-day business activities.
Assemble’s shared office members are able to attend networking events pretty easily, as we hold them regularly at all of our locations. You may also want to consider attending a conference or event in another city.